A PARTNERSHIP IS AN ARRANGEMENT IN WHICH PARTIES AGREE TO COOPERATE TO ADVANCE THEIR MUTUAL INTERESTS.
Your partnership programs will be an outgrowth of your marketing and communications efforts and as such also require planning and fore thought.
Whether you use all these strategies or just a few, your nonprofit will grow its capacity to retain donors and find new partners in the community ensuring your long term financial security and ability to fulfill your mission.
Development of a Unified Ask: When you take the time to craft a onetime ask you are telling your prospective or current business partners that you value their time and efforts enough to spell out all the options for the year in one convenient location. As you know businesses allocated a majority of their budgets once a year. A Unified Ask is your chance to maximize participation and be able to spend the remaining 11 months developing the relationship.
Sponsorship: Offering sponsorships is a great way to bring capital in to your nonprofit to support your efforts. Sponsorships run the gambit from event specific opportunities to naming rights and memberships. The key is to make sure you are realizing the sales potential of your efforts and your sponsors are getting fair exchange for their contributions.
Participate and Donate: These event are most identified with Dine and Donate. However, they can have a positive impact for many nonprofits and their business partners. Participate and donate is a fantastic combination of event hosting, sampling and community building that leverages both your constituents (donor, volunteers, etc) and the businesses customer base.
Hosted Events: Hosted events cover events in general including Gala's and other ticketed events that take place at a partner site but solely benefits your cause. However, hosted events can also be small gatherings that bring stakeholders and a business together to highlight a business partner and provide a benefit to all parties.
Sponsored Marketing: Sponsored Marketing is a powerful tool that benefits both the sponsoring partner and your nonprofit brand. It reaches out in to the greater market place and will strengthen your and the businesses brand images and opportunities to capture sales/donations and to fulfill your missions.
Closing the Loop: Closing the Loop is the concept of making sure that you are bringing all your efforts full circle and is any action in which you present an opportunity for one of you constituencies to interact with another that may not directly benefit your fundraising efforts.