As much as we’d all like to be Captains of our own fate, sometimes our hair decides to take a turn at the helm. We are going to look at three different types of bad hair days. The first, being that you wake up and just have to make the best of a bad hair situation. Next up are those days where everything is looking great until you walk out the door, then BAM your beautiful bouffant is undone. Last and most pervasive is when you walk out the door confident to meet the day, but your hair rebels in some subtle way.
This first bad hair day is common to anyone that has started a company no matter the size. You know there are going to be some days that will test your patience, resolve, intellect and sense of humor. These growing pains are transient, slowly but surely you will mount the first summit and really start picking up speed. While you can’t plan for all the various challenges of this kind of bad hair day, they do generally serve a purpose in helping you and your enterprise grow.
What’s an organization to do? You’ve gotten all gussied up for the big dance, only to walk out of the house and BAM all that hard work is undone in a storm of negative feedback. Unfortunately, this isn’t uncommon and can happen to any Brand. Starbucks and the initial rollout of Race Together is a great example, the program wasn’t a day old and the social media sphere was a firestorm of arrows directed at Howard Shultz and his company. Or this week with Gwyneth Paltrow taking the NYC Food Pantry Challenge and the considerable backlash that came along for the ride. These types of days have two facilitators, one the Brand rolling out a new product or initiative that isn’t properly vetted plus a reactive and voraciously hungry media.
At last we reach the subtle destroyer, the reducer of profits, the cowlick of your company. What makes this so pervasive is the subtly of some of the issues involved. In fact, you may not even recognize some of the following challenges as overly problematic. Difficulties with your brand clarity, not having a brand or not communicating your brand effective fall into this realm. Issues with product, pricing as they relate to your target market and failure to perceive and pursue profitable secondary and tertiary opportunities further reduce your ability to grow awareness, operations and revenue. Either of the previous cowlicks working separately or in conjunction, along with undocumented customer churn are slow certain killers of your enterprises ability to grow and potentially a real threat to ongoing viability. One last ponytail fly away to your organization is not taking control of your charitable giving and social responsibility programs.
The good news is there are countless products and services available to resolve these issues. So if you feel confident in your ability to identify and remedy your challenges you can find a solution. Of course, you might also cut your own hair. However, our recommendation is that you seek out a service provider that you can form a partnership with based on integrity, sincerity and reciprocity. As owners and operators it is difficult to view our business from the outside in and gain the type of clarity that can be gained from a valuable third party. So, here is to the end of bad hair days!
Please check back with us from time to time for case studies, media, marketing idea and means and may even a haiku or two.