Below is a quick graphic to illustrate the difference in being or not being a Brand with Purpose.
As you can see the the organization on the left is disorganized in both their aims and communication, in fact nothing lines up quite right.
The institution on the right is Powered By Purpose, so not only are the aims of those at the top aligned with front line employees , but communication flows more freely in both directions.
Any organization no matter the the size, for profit or nonprofit can benefit from this approach.
Please check back with us from time to time for case studies, media, marketing idea and means and may even a haiku or two.