Corporate Social Responsibility Strategies
Get your business speaking loud and clear!
Increasing your brands awareness with auction donations, sampling, sponsorships, sponsored advertising, participate and donate and professional services has positive impact on your brand and sales potential as well as increasing the finances or the capacity of the nonprofit you support.
Auctions: Live and silent auctions are an excellent way to give to nonprofits since you get credit for the retail value of the donation so that you immediately see a return on the investment. Since we are working with you before, during and after your auctions you can be assured that your donation fits the demographic of their attendees and that your brand is properly displayed so that you can maximize the impact of your offering to the nonprofit and your marketing and sales efforts.
Sampling: Sampling is the most direct way you and your brand can interact with a nonprofit event and is especially powerful tool for companies with consumables such as wine and food. However, this is a strategy that most companies can utilize given the right opportunity and presentation.
Sponsorship: Sponsorships have the benefit of gaining you access to events and some marketing elements that tie your brand to the nonprofit in a positive and tangible way.
Sponsored Marketing: Sponsored Marketing is a powerful tool that benefits both the nonprofit and your brand. It reaches out in to the greater market place and will strengthen your and the nonprofits brand images and opportunities to capture sales/donations and to fulfill your missions.
Participate and Donate: These event are most identified with Dine and Donate. However, they can have a positive impact for many businesses and their nonprofit partners. Participate and donate is a fantastic combination of event hosting, sampling and community building with your customers and the nonprofits constituencies.
Professional services: If you are a professional that offers a service such as IT, Accounting or other professional service you may be able to donate a portion or the whole of your normal rate to the nonprofits you want to support in the form of services or rate reduction. You gain a deduction and the nonprofit gains an expertise they may not otherwise be able to afford.
Event Hosting: Event hosting is similar to a Participate and Donate event in that you are intentionally drawing in people that have an association with a particular cause. However, it differs in many significant ways such as the event is generally tickets or open to a select few and is not driven buy your sales efforts but by the nonprofit.
Narrow Focus Giving: Narrowing your focus on a particular category or a select numbers of nonprofits will give your charitable efforts more impact and make them easier to manage.
Promotional Product Tie-ins: Having a product that represents you in the market place as a promotional or charitable tie-in can be a powerful tool in connect to existing and new customers.